HC clothing online now, 70% of garment industry in Henan Province from the pants industry output value, while the Zhengzhou pants catalyst in the market sector there mass product, the total industry already accounts for half of China's pants. Pants enterprises to enter the long-term healthy development track, the scale is bound to experience a number of fundamental changes to the brand quality.
2010, the industry leader in Henan pants banner positioning the brand, a This year accumulation of power, enough to dream of Shuya, and this year the brand the next 10 years or even longer period of time and gradually broke out, accelerate industrial upgrading, to achieve the ideal pattern of the Brand.
adhere to the precise positioning practice philosophy
dream Shuya brand experience that in 18 years, and always will
from 1993 to 2004, more than 10 years, the dream of Shuya Chen Yongbin strengthened head to pants as the core competitiveness of the development of ideas, experience from production brand enterprises enterprises to change. March 2009, at the China International Clothing & Accessories Fair (CHIC), the dream prize-for the first time that This is the model of a single product upgrade. This strategy runs a year, and achieved a good effect on the market. Pants products more diverse, more high-tech fabric applications, the design is more stylish, tops running the product more and more health.
2011, the dream of Shuya with the world's best known as the pants experts and leaders,
past two years, the development of textile and garment industry in Henan momentum of rapid development, which includes many advantages, such as the cost advantage, consumption advantages, location advantages, the textile base advantages, the development and other environmental advantages, disadvantages is the people, atmosphere, and the supporting resources. Therefore, as the leading brand of clothing industry in Henan, the dream Shuya attaches great importance to the introduction of talent management and business philosophy.
2010 年 9 months, the dream of sending executives to Japan Shuya, a study tour of the capital gains rate ranked 15th in the world of the Kyocera Group, while the master of business Japan Kyocera founder Kazuo Inamori's management philosophy, from deep experience to its business philosophy and the classic live by, and a a systematic sort.
drastically open up channels and upgrade
fashion industry popular saying: not only the product quality and theme, more importantly, there are channels for the terminal layout and image.
2011, the dream of Shuya in the To this end, the company will take drastic measures to end optimization and upgrade of the network channels, programs in the country more than 1,200 stores in the transformation of the standard old store, is expected to open 600 new stores. At present, the dream into a comprehensive Shuya Dealers by increasing barriers to entry, enhance network capacity upgrades, to move up the quality of brand operations. At the same time, the dream continued through the domestic terminal Shuya combat management experts, Shanghai JBD visual planning and display specialists, work together to build the industry's best and most efficient sales and service team and a perfect end shops.
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